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Restaurant Marketing | One Easy Way To Fill Your Restaurant Without Spending A Cent
Many in-home sales companies offer gifts like dinner-for-two to make it easier to get in for estimates and demonstrations. These companies can be a great source of advertising and revenue for you.
In your area, there is a company that has a sales force selling home security systems, water softeners, roofing and siding, replacement windows, kitchen remodeling etc. Take a look at a typical example of a water softener sales company. They advertise using yellow pages, telemarketing, shows etc but you can get the benefit of their advertising with a simple offer.
Call the sales manager at these companies and offer a dinner-for-two package they can give their customers who have them out for an estimate. An average company might have 3 salespeople who do 2 demonstrations per day…that's 30 dinners per week that they can give away. You have to work out a good price for the dinners in order to interest the company in your promotion
Let's assume dinner for two sells for $30.00 and your cost of food is $10.00. If you sell the promotional dinner for $15.00, you are still making a small profit and you are getting customers brought in for you to impress enough that they come back often
Thirty new customers per week may not sound like much but you can do this promotion with many sales organizations. How many customers would an automobile dealership send you per week? If you have a number of companies giving out dinners, you can pack your restaurant with new customers without spending money on advertising at all. The sales force and advertising of these companies becomes your sales force and your advertising.
Get a list of upcoming home shows, garden shows etc. Every show attracts businesses who want to try a new promotion. Get the list of companies who are attending and sell them into giving away dinner for two. One restaurant I know even comes up with a special dessert names for the promoting company like "Bob's Windows Walnut Crunch" which ties the promoting company into the meal.
This technique will bring in customers for a "first dinner". Be sure to impress them with your food and service. You can easily get them on your email list, mobile phone list to stay in touch to keep them coming back.
You can have a sales force of 50 to 100 salespeople selling dinners in your restaurant if you partner with other companies to provide promotional dinners.
About the Author
Carl Davidson is a restaurant marketing expert who produces video training packages on restaurant marketing. Get free articles and videos at
http://www.restaurant-marketing.us
or call Carl at 716-580-3384
Who could replace the Geico Caveman? So easy that ---- can do it ..?
Pick the caveman's replacement
Geico is So easy that (Fill in the blank) can do it'
the list
Jessica Simpson
Jar Jar Binks
Billy
Meatwad
Raymond Babbit
Super Milk Chan
Forrest Gump
Homer Simpson
Peter Griffin
Paula Abdul
Stimpy
Fred Fredburger
Will Ferrell
Philip J Fry
Bill Faberbakke
Carl Childers
One of the dead bodies from CSI
Team Rocket
Other you name
That lame azz commercial is a joke.
Carl R. Darnall Army Medical Center Replacement: The Vision